How does support SEO: insights from Gear SEO

Selecting the right ecommerce platform is crucial for SEO. Gear SEO's insights and a study show how affect SEO implementation.
January 29, 2024
By Maria Cecilia Marques

In the competitive realm of ecommerce, choosing the right platform has a significant impact on your SEO success. Gear SEO, a systems integrator (SI) agency with specialization in this field, recently highlighted key factors for selecting an ecommerce platform that enhances SEO effectiveness. Here's an overview of their insights, along with results from a study they conducted to test the feasibility and ease of implementing various SEO techniques across different platforms. We also added examples of how the different techniques have been applied by clients on

Original article in Portuguese written by Rodrigo Botinhão, CEO and Founder of Gear SEO:

English version of article:

Crucial SEO elements in ecommerce platforms

1. Mobile responsiveness: A fast-loading, responsive site is non-negotiable. Any site created on is 100% responsive by default.

Storefronts that migrate to see an average 30% increase in PageSpeed and all have been approved by Goggle's Core Web Vitals standards.

1. WEBp image support: Reduces load times, benefiting SEO.
2. Tag and 3P code insertion: Efficient code handling can improve site load times.
3. lazy load

2. Customizable URLs: Essential for incorporating keywords. On you have a fully customizable URL structure.

"In BolsasJá we customized 100% of the Category and Subcategory URLs so that they all remained at the first level of URL navigation, increasing the relevance of other pages in relation to the home page."
Rodrigo Botinhão, CEO and Founder @ Gear SEO

3. Integrated content: The blending of ecommerce and rich content is increasingly crucial. On, brands can add text, images and videos (or any other HTML element) to their PDPs as well as build and manage blogs or any other satellite content.'s templates embrace accessibility and semantic HTML practices 

Built-in blogging on the main domain boosts SEO and allows for both frontend and backend customization

4. Flexible collections and landing pages: Custom collections and landing pages aid in targeting long-tail keywords and capitalizing on organic traffic from pages with seasonal content.

Because on you can create a new product collection on a customized URL that is not linked directly to the store's catalog tree or product menu, you can create seasonal content that is more likely to convert. The same concept applies to landing pages. The snip below shows Embelleze's special Black Friday LP with specific product shelves that are not necessarily associated with the main catalogue.

5. Editable meta elements: Control over meta descriptions and title tags is key.

On you can personalize each meta element on your site - build the editor to go as granular as you need it to. 

6. SEO-friendly frameworks: frameworks with appropriate support to guarantee that search engines can properly crawl and index all pages. not only offers this kind of support, it also accurately handles custom filters and pages that appear on a site so that only the desired URLs are indexed by relevant search engines. 

For example, only option A is indexed by Google


7. Product organization and availability: Addresses SEO impact of out-of-stock items. 

On, when a product is out-of-stock and permanently removed from sale, instead of both product and URL being removes (leading all visitors to 404 error pages), you can not only redirect the URL to another similar URL or homepage, you can keep the original URL available and direct the visitor to similar products within your store. This practice allows the product to continue in organic searches and also continue bringing organic traffic into the site, guiding the visitor to a product close to what they were looking for.

8. Constant site availability: Essential for maintaining SEO rankings. ensures 99.999% uptime! a leader in SEO-focused ecommerce

Through their analysis, Gear SEO identified as the platform that enables businesses to apply the highest number of technical recommendations while maintaining the lowest implementation complexity. As part of their study, Gear SEO launched the "SEO in practice" program, where they created a demo ecommerce applying all SEO fundamentals. Bolsas Já is a headless storefront that uses's as a frontend platform and Shopify in the backend. 

Why choose for your ecommerce?

Headless flexibility and control:'s headless approach allows for creative and efficient SEO implementations, from mobile responsiveness to efficient handling of meta elements and content integration.

Integration capabilities: Seamlessly works with major ecommerce backends like Shopify.

Cost-effective development: Offers a flexible and specialized development environment, reducing costs and enhancing SEO focus.

Concluding Thoughts

In a landscape where no platform is perfect, emerges as a frontrunner in meeting comprehensive SEO needs. Its design and functionalities align with the core SEO principles vital for ecommerce success. 

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